2016 textile industry operating data released recently, the whole industry, after years of rapid development, the pace of progress began to slow down, and the rapid development of the industry brought about by the problem is gradually emerging - corporate polarization Intensified. In the Chinese home textiles industry association tracking statistics of enterprises, the efficiency of the enterprises accounted for 46% of the total decline in the number of enterprises accounted for 54% of the total, the development of enterprises presented two extremes.

The gap between quality enterprises and public enterprises is widening

The latest analysis of the economic operation of the textile industry shows: 2016, the National Bureau of Statistics of 1855 above-scale enterprises to complete the main business income of 272 billion yuan, an increase of 3.21%; profits of 16.773 billion yuan, an increase of 5.48% Compared with the previous year increased by 1.69 percentage points; profit margin of 6.24%, 0.14 percentage points higher than the previous year. China Household Textile Industry Association to track the statistics of 226 enterprises profit margin of 7.71%, up 0.28 percentage points over the previous year. Association statistics of the cluster profit margin of 6.36%, up 0.14 percentage points over the previous year. These figures show that China's textile industry as a whole to maintain a healthy development, the main economic indicators slow growth.

But in the growth of the "good news" under, but reveals the thought-provoking development of the status quo of the industry - the trend of two-tier differentiation is growing, the stronger the stronger, the weak the weak.

According to statistics, in 2016, in 1855 above-scale enterprises, loss-making enterprises to expand the amount of 12.18% year on year; and profits total profits increased by 5.62%. Association to track the statistics of the enterprises, the efficiency of the decline in the number of enterprises accounted for 54% of the total number of enterprises, the number of enterprises more than the efficiency of the enterprise, and the development of enterprises show two extreme, the benefits of growth of enterprises, other major business indicators also show good Of the development momentum, the decline in efficiency of the enterprise is the contrary.

In fact, the "two-level differentiation" phenomenon as early as a few years ago in the development of textile industry in the emergence of clues, but the phenomenon of the past two years more and more serious, differentiation speed is accelerating, the difference between the benefits of enterprises widening, The advantage is more obvious, and in the inferior business difficulties are more. In the enterprise two-tier differentiation trend is increasingly obvious behind, is reflected in the fact that high-quality enterprises and public enterprises opened a substantial distance.

Can the product become a shortcoming of the gap?

The direction of the development of enterprises or the reasons for the two distinct differentiation. Whether the brand is taking the high-end line or playing the low price, or spending too much to go out of the characteristics or commitment to the production of low-priced products has been an important problem for enterprises. When some companies realize that the economic environment is poor, immediately tighten new product development, reduce the scale of production, only to maintain the production of cheap products; while others choose "desperate", intends to increase investment in science and technology. This point, from the listed textile enterprises in the annual report will be able to glimpse one or two. Such as revenue in the double-growth enterprises, rich Anna, Vosges, Dream Lily, Lake Taihu and other enterprises are based on their own situation, tailored to the development plan, spend big out of the characteristics of research and development of innovative products , They are not due to the impact of poor environment, and take the conservative line. As in the textile R & D, Fu Anna once again lead the industry trend, open the "color to redefine the home lifestyle." From the product development of the series to the store display of the color range, Fu Anna meet and meet the consumer demand for home life color, the introduction of a distinctive five new color series of household products. In this model, 2016 two new sales have made a greater breakthrough in performance.

Vodafone is to strengthen the brand operation, to further optimize the marketing channels, the market competitiveness has been improved, annual sales increased by 8%. Among them, the Vosges brand after the introduction of "A + life" green ecological new ideas, adjust the product structure, dealer quality to further optimize the annual sales growth of 29%, significantly enhance the brand image. The dream lily through the completion of the sleep (Shanghai) smart technology investment into the field of smart home, through the smart home technology in the strategic cooperation to promote the company's traditional business and sleep technology smart sleep products produce good synergies, reduce intelligence Product costs, and further enhance the core competitiveness.

In the revenue, profits double decline in the home textile enterprises, such as Caesar Tianjiao, Vico, ancient Qi down, good night, etc. in the last year there is no "big move", most of the conservative strategy to maintain production, so in the environment Unfavorable circumstances, corporate revenue is also inevitably affected by a certain impact, but fortunately the basis of their own business firm, the decline is only temporary. But more tend to "maintain stability" of the public enterprises in this tug of war, and "high-quality" word gradually drifting away.

Under the thought is not difficult to find, between the two is not only open the number of revenue, more business ideas and ideas. Although the public products at this stage more sales advantage, but the public products who can do, do not have the challenge, and with the consumption habits and changes in the concept of consumers need is more, higher value-added features , Such as green eco-technology home textiles, smart home furnishings, etc., although they in a short time due to slightly higher prices in the sales are not dominant, but in the long run, it has to attract long-term consumption of important factors --- , This added value is the consumer can not refuse and more and more attention.

Low-cost products, small cost, low price means that profits are low, and green home textiles, eco-home textiles, smart home for the scientific research investment, the price is naturally high, while added value and profit is also high. Looking at the industry more profitable than the average business, most have their own characteristics, and are sparing no effort to develop high value-added new products. Take the low price line may be able to solve the moment of urgent needs, but not to promote the stability of the long-term growth of enterprises. In view of this, focus on research and innovation, improve product added value, it seems that high-quality enterprises for those wandering between the two levels of textile enterprises to set an example, the public enterprises should strive to explore their own competitiveness, narrow the gap The This is also the famous saying: "This is the best of times, but also the worst of the times." Although these public enterprises in the vertical and pioneering spirit of the high-quality enterprises opened the distance, but in the horizontal, there are A broader space for development, but also has the opportunity to explore the market segment.